Apple introduces iPhone 8 and iPhone 8 Plus (PRODUCT)RED Pricing and Availability

Apple introduces iPhone 8 and iPhone 8 Plus (PRODUCT)RED Pricing and Availability

 2018

Pricing and Availability

iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Publication will be available in 64GB and 256GB models starting at an Apple market price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special publication (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.

Both special publication models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
The new (PRODUCT)RED iPhone X Leather Folio will be available from apple.com, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch.
Through Apple’s iPhone increase Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.
Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.1
Anyone who wants to start with the basics or go further with iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at Apple sessions at apple.com/today.

Media

Images of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Publicatoin

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and allow people with development services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 In most countries.